A website is ADA compliant if it meets accessibility standards that allow people with disabilities to navigate and use the site effectively. This includes providing alternative text for images, ensuring keyboard navigation, using readable fonts and color contrasts, offering captions for videos, and making content screen reader-friendly. Compliance is typically guided by the Web Content Accessibility Guidelines (WCAG).

Improving the ADA compliancy of your website offers several benefits beyond compliance:

1. Improved User Experience: Accessibility features enhance the usability of your site for everyone, not just those with disabilities.

2. Broader Audience Reach: An accessible site can be used by a larger and more diverse audience, including people with disabilities.

3. SEO Advantages: Many accessibility practices, like using proper headings and alt text, also improve search engine optimization, helping your site rank better in search results.

4. Positive Brand Image: Demonstrating a commitment to accessibility can enhance your reputation and brand loyalty, showing that you value inclusivity.

5. Legal Risk Reduction: By proactively addressing accessibility, you reduce the risk of legal challenges related to ADA non-compliance.

6. Enhanced Mobile Usability: Many accessibility improvements, such as responsive design and simplified navigation, also enhance the mobile user experience.

Conclusion 

An ADA-compliant website ensures accessibility for people with disabilities by following Web Content Accessibility Guidelines (WCAG), including features like alternative text for images, keyboard navigation, and screen reader-friendly content. Beyond legal compliance, accessibility improves overall user experience, broadens audience reach, boosts SEO, enhances brand image, reduces legal risks, and improves mobile usability.

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