When considering a redesign of your company logo, it's essential to gather input from the key people in your organization to ensure the new design aligns with the company's vision, values, and goals.

Here are some questions you can ask for their input:

Understanding the Current Logo

What do you like about our current logo?

What do you dislike about our current logo?

What aspects of the current logo do you think should be retained in the new design, if any?

Brand Identity and Vision

How do you describe our company's mission and vision?

What are the core values of our company?

How do you think these values should be reflected in the new logo?

Target Audience and Market Perception

Who is our primary target audience?

How do you think our target audience perceives our current logo?

What message or feeling do you want our new logo to convey to our audience?

Competitor Analysis

Who are our main competitors, and what do you think of their logos?

Are there any logos from other industries that you find particularly effective or inspiring?

Design Preferences and Inspiration

Do you have any color preferences or suggestions for the new logo?

Are there any specific symbols or images you think should be included in the new logo?

What style or design elements do you think would be appropriate for our brand (e.g., modern, traditional, minimalist, elaborate)?

Practical Considerations

Where will the new logo be used (e.g., website, business cards, merchandise, signage)?

What sizes and formats will the logo need to be adaptable to?

Are there any specific design constraints or requirements we need to consider?

Personal Insights

Can you share any memorable logos that made a strong impression on you? What made them stand out?

What feelings or thoughts should our new logo evoke in someone seeing it for the first time?

If you had to describe our brand in three words, what would they be? How can these words influence the new logo design?

Feedback and Collaboration

Do you have any other ideas or suggestions for our new logo that haven't been covered?

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Logo Design Questionnaire